TradINNOVAtion is a project for the tourist-cultural enhancement and networking of two assets of the upper Stura Valley territory. The program is financed by the CRC Foundation in the interest of the call for proposals for Cultural Heritage, which stems from the idea of finding an innovative and sustainable strategy to increase the knowledge and accessibility of the Pontebernardo Shepherding Eco-museum and the Countrabandìer Mizoun in the Ferrere hamlet of Argentera. The goal is to enhance access to culture and responsible tourism, within and outside the territorial boundaries, to improve communication, and to increase awareness of the presence and value of these assets.